Digital Marketing is the process of reaching customers through digital channels. It is the most efficient way to convey your products information to the right audience. It is much result oriented marketing method compare to traditional marketing. Reusable features give competitive edge. In this day and age digital marketing is the must have component for any business regardless of the size.
Search Engine Optimisation (SEO)
Over 100 billion searches are carried out in Google alone every month, therefore it is important for any business to be found in all search engines. Businesses that can’t easily and quickly be found in Search Engines could be missing out on thousands of potential new clients every month. If any business fails to apply an appropriate SEO strategy for their website then their customer could be going to their competitor instead.
TechRung Search Engine Optimisation (SEO) service has a proven track record to deliver results, propelling site up the Search Engine rankings.
Before we start off the SEO processes (on page & off page), first task we do is the keyword research. We believe it is a key ingredient to target the right audience. We analyse the services that a particular business offers, its competitors and target audience search trends. The purpose of those initial steps of making a website ranks on all the search engines.
We can assure quality content at all times to our client and keep SEO campaign up and running. We keep our client updated providing monthly ranking reports. Every business is built through a process, we don’t want to show our clients just the finished product; we want to show them how each keyword is naturally improving step-by-step.
PPC Management
Pay Per Clicks (PPC) is a digital marketing service that is very economical. You will be charged only if your potential customers click on your ads.The effective PPC management can bring right percentage of ROI for your business. Successful Google Ads and Bing Ads campaign will bring quality leads / customers depends on your business models. TechRung’s PPC experts develop a unique strategy for every business that keeps a head of the game.
Key steps of the PPC:
•Keyword research •Google Ads setup •Preparing Ad sets and Ads •Conversion goals setup and monitoring processes •Competition review •Split testing •Increase Click Trough Rate (CTR) •Increase Return On Investment (ROI) •Performance indicators monitoring •Reporting
Content Marketing and Strategy
Content marketing is the process of publishing attractive, engaging content that your target audience values at the precise moment they need it in order to nudge them along the purchasing process. Because of increasing levels of online content ‘noise’, businesses that are serious about competing need to up their game and deliver the best content and ever-better customer experiences.
At TechRung, our research and planning process ensures that we are very aware of who your audiences are in terms of who would buy from you, which sites would link to you, and also who would like and share your content. We use tools to identify popular content formats and appropriate channels so we can produce a 3-6 month tactical plan encompassing what content will be published, where, when and how this will be promoted through social, outreach, digital PR and so on.
Why Content Marketing:
•Earn relevant links •Reach and engage the right online audiences •Increase traffic to your site •Increase leads and conversions •Build awareness of your brand •Establish expertise, credibility or thought leadership •Foster trust and credibility •Develop brand advocates •Manage your online reputation
E-mail Marketing and Automation
With the constant advancement in digital marketing, traditional email marketing platforms have become less effective. To succeed in today’s business , marketers need a digital marketing solution that’s rich in features and functionality, has integration capabilities to websites, analytical packages and CRM systems at an affordable cost.
Marketing automation built for marketing professionals
Act-On is a software-as-a-service, cloud-based marketing automation solution. Its platform is purpose-built to give small and medium-sized marketing teams all the value of marketing automation – without the complexity big enterprise systems impose.
Why use the Act-On marketing automation platform?
•Track visits to your website with IP tracking •Track each prospect’s activity from initial engagement and conversations to closed sales •Build client relationships throughout the customer lifecycle •Send automated campaigns based on behaviour and engagement levels •Report on campaigns from high level overviews to detailed drill-downs